The messaging of the entire page, which is centered on the phrases “Save Time. The brand leaves no room for misunderstanding by carefully explaining its loyalty program to the customer. What are the good things about the program? Detailed Explainer Page and TutorialsĪ clear explainer page characterizes a good loyalty program, and The Home Depot nails this attribute with their loyalty program website and vivid descriptions. Members can enjoy access to all of their perks by downloading the Home Depot App. Once they reach a particular threshold, they receive its equivalent discount on each purchase until they progress to a higher tier. The amount members spend throughout the calendar year is tracked and accumulated on their Pro Xtra account. Gold level: At this level, members get 20% off when they spend up to $6,500 or more Silver level: Members get 15% off when they spend $3,500 or more The tiers are as follows.īronze level: Members get 10% off when they spend $1,000 or more Thus members are divided into savings tiers based on the amount spent on qualifying purchases of stains, primers, and paints in Home Depot stores. The Paint Rewards in the program was revamped to incentivize high-spending customers. With the Pro Xtra Business Tools, members gain access to Reloadable Gift Cards, National Rebates for professional trade organization members, and the Virtual ID. Employers can also authorize employee purchases via text through the Text2Confirm Authorization feature. Purchase tracking: This feature enables members to save up to two years of their purchases and organize them according to date, location, PO, or job. Personalized Offers: Pro Xtra members access personalized offers such as coupons on products and services through notifications received in their email and in-app message center. Paint Rewards: Members can save up to 20% on the paints, primers, and stains they purchase online and in-store. To access this, members need to assemble their project list, bring it to the Pro Desk and get a quote. Volume Pricing: Members can enjoy huge savings on the items they purchase for their next project. In addition, Pro Xtra Members enjoy several exclusive benefits, including: The more you spend, the more perks can be unlocked and the more rewards you can choose from. Members can track their spending by scanning their Virtual ID whenever they check out. The rewards earned are based on the customer’s spending frequency. Members also earn bonus perks such as free drinks or snacks. With this loyalty program, one can earn rewards such as Pro Xtra Dollars or Tool Rental perks for shopping at The Home Depot. They can either create a personal account or a Pro Xtra Account to shop for their businesses. In addition, new Pro Xtra members are welcomed with a $20 discount on any purchase worth $200 or more.Ĭustomers who choose to join this program have two options. Once they update their accounts, they can go to the “my account” section and click on Account profile, check the “I’m a Pro Customer” box and enter the rest of their details. The program is free to join, and customers only need to sign up on In addition, customers who already have a personal account with Home Depot only need to update their existing accounts to join Pro Xtra to enjoy its benefits. The Home Depot’s P ro Xtra Loyalty program offers numerous benefits to members who continue to shop with the brand. In this post, we take a careful look at how the Pro Xtra loyalty program works, why it has been successful, and some of the improvements that could make it more attractive. Its loyalty program, Pro Xtra, happens to be a major means of attracting new customers and maintaining high-value customers while rewarding them for shopping with their brand. Home Improvement Retailer, The Home Depot has expanded its user base and continues to reap the benefits of customer loyalty through the value it delivers.
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